Fast fashion: the cost of cheap consumption is too high

JNow fashion weeks are starting again. Over the next four weeks, the spring and summer 2024 designs will be presented in New York, London, Milan and Paris. This is the best marketing event in the world. Because the fashion will be so spectacular, the audience in the front row will be so visible, the lyrics will be so subtly worded that you will go crazy with enthusiasm. If it weren’t for a few more questions for the industry, which is so beautifully dressed and even better disguised.

In New York, where the circus begins, the atmosphere these days is the same as always, with open-air fashion shows, store openings with champagne receptions and dinners in the best company: supermodels appear again, as in the Nineties designers glorified like stars, and influencers promote everything, especially themselves. Collection descriptions focus on tradition, quality and sustainability. And everyone repeats this. You are invited, you should know.

Source: Frantfurter Allgemeine

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