Business: Experience luxury with the Ludwig brothers

EA Louis Vuitton bag is what some luxury and brand lovers want for Christmas. There are quite a lot of them, as evidenced by the queues in front of the Frankfurt branch on Goetheplatz, where fans of the two letters LV intertwined in the logo line up almost every day. The French luxury group’s flagship brand, Moët Hennessy Louis Vuitton (LVMH), generates billions in sales.

A secondary market has long been established for the durable bags, named after suitcase maker Louis Vuitton, who opened a store in Paris in 1854. In online stores, coveted used originals are sold much cheaper. And it’s even better if you can see with your own eyes the condition of the Keepall or Sac Noé travel bag, as the well-known bucket bag is called.

“I’ve always loved playing shop.”

Daniel Hahn shows many of them in his new second-hand boutique Ludwigsbrüder in Frankfurt’s Nordend district. Khan, who works as a bank broker as his day job, has been selling second-hand bags under that name since 2016, first with a friend and only online, later adding a showroom in Fargasse and now having a real store there.

Buying and selling is in Frankfurter’s blood. The 37-year-old says he supplemented his pocket money by selling second-hand fashion while at school. “I always liked playing in the grocery store.” He still runs the gaming platform professionally, both online and in a brick-and-mortar location. Khan has completely renovated his store, which was once a tailoring workshop next to the Villa Orange Hotel, and furnished it with style, combining new and old. An eye-catching figure on the shelf is the figure of Goethe, casually carrying a leather bag. over his shoulder. There’s also delicious coffee made from cups now made by Khan’s former business partner.

Khan mainly sells Louis Vuitton from the Eighties and Nineties, as well as MCM, Chanel, Prada and a little Gucci – just “what I understand.” The cheapest bag costs 200 euros, an MCM model from the eighties, while a Chanel boy’s bag in full leather costs 3,000 euros. “That makes it cheaper than its competitors,” says Khan, noting that the bag business is just a hobby for him.

His clients know this and usually come to their appointments well-informed or spontaneous. The desired item is then turned back and forth and stroked, then the zippers are unzipped and zipped to see if they work. And then—after consulting with a family member or friend over the phone—the bargaining begins. Everything happens in a friendly, personal atmosphere. Khan has known many of his clients for a long time, among them not only Instagram followers, but also women who have already celebrated their eightieth birthday.

Ludwigsbrüder at Mercatorstrasse 37, Frankfurt, is always open on Fridays from 15:00 to 18:00 and on Saturdays from 11:00 to 14:00.

Source: Frantfurter Allgemeine

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